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Battling last night with the new Chase site to add a new pay-from bank account and to pay my bills made me dread adding another card. This site was ‘adapted to today’s consumer.’ No option to revert to classic. My business accounts have not yet been touched.
Among the nonsense preventing me from accomplishing banking:
That’s why Chase is personalizing the site by showing photos from the local area. “It’s a concept that has resonated with users of our mobile app,” said Josh Klenert, the company’s executive director of user experience and design.
The new design also connects with consumers through stories they’ll find relevant. The News & Stories section, which appears front and center on the redesigned home page, features content that’s not about interest rates or credit lines, but about real people and the ways they live and enjoy their lives.
They took the app and stuck it on the web, ignoring that customers choose computers over mobile devices when they want productivity, not entertainment:
Lessons learned from app design have influenced the changes to Chase.com, Klenert said. For instance, mobile app users often prefer to scroll continuous feeds, like on Facebook or Twitter, instead of clicking links and waiting for new pages to load. That’s how the News & Stories section works.
The page also uses use images and storytelling to “add a bit of humanism into this world, which can be too dry,” Parsey said. “Why can’t we have fun too?”
Meanwhile, for all the cosmetic damage, how can they still only provide 90 days of transaction activity?