Marriott Launches ‘Dial 0 for Lip Service’ Campaign

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Marriott press release notifications have become an unexpected source of entertainment for me. The past year they have become the best travel industry source for obfuscation and ridiculousness.

Here’s Dial 0 For Lip Service: Le Meridien Hotels & Resorts Taps Bespoke Beauty Brand La Bouche Rouge To Celebrate The Romance Of Travel With A Fresh-Take On The Signature French Red Lip.

Marriott Dial 0 for Lip Service

Aggrieved Starwood customers will relate to the Cambridge Dictionary definition of lip service:

To publicly support or approve of something, while actually taking no action to produce it.

To pay lip service to loyalty program customer concerns would be a step up from the dismissiveness of tone-deaf CEO Arne ‘Noise around the edges’ Sorenson.

One of the customer service pain points is calling Marriott: a telephone IVR that makes it difficult to reach a human, long hold times, and poorly trained agents (especially outside US Eastern time zone business hours). Allegedly, Marriott made severe call center cuts, though they could have accomplished similar by simply not ramping up for the added former Starwood volume.

Let’s have some fun programming the Marriott IVR. If 0 gets you lip service, what are 1-9?

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[…] Marriott Launches ‘Dial 0 for Lip Service’ Campaign by Rapid Travel Chai. Look I’m no expert, but I don’t think now is a good time for Marriott to be launching a cosmetics brand. Especially Le Meridien considering some people still haven’t been contacted regarding cancelled reservations. […]


[…] Now Marriott has you covered because their Le Meridien brand has launched a new campaign called “Dial 0 for Lip Service”. (HT: Rapid Travel Chai) […]

3 years ago

0 for Lip Service is code for the amount of times you’ll be able to use your free night certs at Le Merdian hotels. 1-9 are the Bonoyed levels of hell they are subjecting loyal customers. 666 is the marketing department.

3 years ago

I disagree. I don’t think that Marriott paying lip service to the plethora of customer complaints would be a good thing. I’d rather have things the way they are where Marriott is clear that the customer is the enemy. It’s at least clear and honest.

3 years ago

Dial 0 for lip service. Dial 1 for points to not be credited to your account. Dial 2 to be confused about the breakfast offerings at our 29 brands. Dial 3 for Make A Green Choice bonus points to not be credited to your account. Dial 4 for our latest lackluster promotion. Dial 5 for your personal details to be handed to hackers. Dial 6 for housekeeping to knock on your door even if you have a Do Not Disturb sign hanging on your door. Dial 7 to initiate another devaluation of hundreds of properties. Dial 8 if you want… Read more »