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My reading of airline in-flight magazines is (1) a look at the CEO’s letter to see what the airline prioritizes (Afghanistan’s Safi ranks highly on this), (2) a quick flip through the middle, and (3) a look at the airline’s route map. Generally too much fluff and advertorial to be of further interest.
Criss-crossing India a few times this year, Jet Airways’ in-flight magazine JetWings has impressed with real, substantive articles.
By example, ‘Tales of the Isles’ goes beyond islands everyone knows or those on Jet’s route map. It has thoughtful recommendations from Madagascar to Kiribati. I am working to visit Kiribati next year and it is not easy, inasmuch as finding flights that have a reasonable prospect of operating at the appointed time and date. Madagascar is one of my favorites.
Even the advertising is fun, an eclectic India experience. A reason I enjoy India is that the fashions, the music, the temples, virtually everything is the opposite of what I naturally find aesthetically pleasing, so it is stimulating and challenging. On the lowbrow end, this company thinks this shirt is fashionable:
By the way, for those airlines with ultra-thick magazines and duty-free catalogs, here How to Squeeze More Legroom out of Coach.
Readers, what is your favorite in-flight magazine?