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There is a new 100k offer, this time for the Amex Business Platinum. Take your pick of outlet touting this, I’ll choose Miles to Memories since it put a word of caution front and center.
This appears to be a public offer, not a leaked or targeted offer such as the 100k Platinum one that went viral in May.
That 100k offer apparently rankled at Amex which went on a witch hunt of customers to weasel out of the 100k. Some of their tactics, by the way all without proper communication:
- Freezing Membership Rewards accounts of those who transferred points out
- Waiting till day 91 of the 90-day $3,000 minimum spend period, then retracting the 100k points with no explanation, until a generic letter two weeks later
- Yanking the points from those who downgraded the card within a few months to minimize the out of pocket annual fee
The core effort was to indentify any purchases that violated fine print in the terms:
The following charges do NOT count towards the Threshold Amount: fees or interest charges; balance transfers; cash advances; purchases of travelers checks; purchases or reloading of prepaid cards; or purchases of other cash equivalents.
This was extended even to store gift card which are certainly not cash equivalents.
The thing is, they just took the points without notice or inquiry to validate the charges, then the generic letter weeks later, with no specific documentation, implied fraud, a strong legal term:
Whether people should know these fine print terms or not, or manufacture spend or not, is to me, beside the point. Amex never enforced such terms previously, and as far as we know, has not since for any other offers. They could not have handled this case worse in how they penalized and communicated to customers.
Will Amex enforce it for this new 100k? We don’t know if someone at Amex will get a bug up their butt about this one, too.
What I am curious is if people who got their prior 100k ripped from them can get the personal card again sometime and collect that bonus. Maybe they will get a nastygram saying they had the bonus before, even if they couldn’t keep it.