Delta’s AVOD now has pop-up ads

Delta’s AVOD systems have always bothered me for all start-up ads and announcements, from takeoff to watching a movie is about the longest I have experienced of any airline’s AVOD.

This may be old news, I rarely end up on Delta flights with AVOD lately, been doing more partner flights, but on my last two 767 trips between New York and Amsterdam the AVOD has had pop-up ads. Not a lot, seems about one ad every other time a program is exited, though I can only assume these will increase. Not worth a rant, just the disappointment of inevitability.

Delta AVOD Pop-up Ad

I cannot keep track of all the various Delta AVOD versions, there are domestic ones with few movies but live TV, there are international ones with more or fewer movies than other international ones, all together several different looks. Not sure if this is AVOD fleet-wide yet.

Readers, are the ads appearing on other airlines?

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  • Not pop-up ads, but pre-program ads do show up on Singapore Airlines, at least the last time I flew them last year. This was in business class as well.

  • mark

    You are complaining about “one ad every other time a program is exited”? Lame.

  • Chaya

    Air Canada also has pre-program ads. Last time I flew Delta 747 I saw pop-up ads too but I was able to skip it when I touched anywhere on the screen.

  • @mark – I doubt they will stop there, this is in addition to the start-up and the pre-program ads. Anyway, sitting bored from my seat, it seemed an interesting, if trivial development.

  • @mark, @Rapid Travel Chai…

    This is neither lame nor trivial; it is corporate greed being satisfied at the expense of the customer. Airlines charge us ever-rising prices for ever-shrinking seats and ever-fewer perks & amenities and ever expanding fees and surcharges – ever been charged for a carryon?

    This is the same problem I have with movie theaters. We pay high prices for a ticket, then they treat us as a captive audience to be sold to advertisers. If the airlines (or theaters) sold all of their customers’ contact details to bulk mailers and telemarketers, there would be an uproar. This is worse. They’re exploiting us directly and we don’t have the benefit of spam filters or a do not call list.

    This is largely an American problem. i have never seen as many ads in non-US theaters or airlines. It reminds me of an article about an ad-free movie experience (link below), however, I don’t understand the American public’s willingness to roll over and take whatever business and government throws at them and dissenters (like those who opt out of body scanners) are vilified by the proverbial sheep who want to be violated and or exploited faster. Instead of reacting with “woah, awesome” when a business fails to exploit, why don’t more people say “no, this is unacceptable” when they do?

  • Tyler

    I had this too and it happened all the time. The more indecisive you are when choosing, the more you end up seeing. It really annoys me. I’m tempted to complain to delta, but I’m dropping them this year anyway due to the skymiles program changes

  • Ford

    Good thing we all have portable electronics that house nearly unlimited content capabilities and don’t have to suffer whatever SHITE tv and film offerings carriers give us in-flight…

    I mean, even cheap tablets have batteries that will do 4-6 hours of videos, good ones go 12. It’s over in-flight entertainment. If you need someone to back that perspective up, look at Southwest. They’re now doing their in-flight offerings over wi-fi. You have to pay for the wi-fi, which sucks, and ultimately I don’t see lasting. Some carrier will just do the same amount of ads but give you the wi-fi free. OR maybe instead of checked bags, which many don’t pay for anyway with cards/status, we’ll get free wi-fi. That would actually be useful.

  • @Ford – excellent point. I would love if in-flight wi-fi became an elite benefit, I just can’t get over paying so much for a slow connection.

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