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A month ago the Chase IHG card made a surprise devaluation of the anniversary night., adding a cap the excluded many of the more desirable properties. The original announcement:
The seemingly arbitrary cutoff date meant many customers new to the card would not even get one uncapped night that was marketed to them when they signed up. While long-term cardholders like myself got an uncapped one in February, my wife would get a capped one in June.
The real surprise was that Chase and IHG appear to not have properly gauged the widespread and persistent negative response. Set aside social media, every call and message of complaint they receive costs them to have someone handle.
Within a few days of the announcement, there was a partial backpedal for cardmembers who signed up in 2018.
Then a month of silence.
Today comes word via IHG’s twitter account (spotted by IAD Gr8) that all upcoming certs issued before May 1, 2019 will get their anniversary cert as an uncapped one. That means my wife will get one in June for 2018 but her 2019 one will be capped, while, with a February date I get uncapped in 2018 and 2019. She still is getting shorted by one!
That’s right! IHG with Chase recently made the decision to award one more uncapped Anniversary Free Night to every IHG Rewards Club Select Cardholders. This means that their recently awarded or upcoming free night CAN be used at any IHG hotel worldwide. – Tracy https://t.co/2rT0l9N9Cu
— IHG Service (@IHGService) May 4, 2018
This was the simple and obvious solution and it is a surprise it took a month for the two companies to run the numbers and decide that honoring the certs is less costly than dealing with complaints and lost customers for the card and for IHG stays.