United to Rebrand as Delpa in Next Phase of Chinatown Knockoff Strategy

Lolex watches, Poro shirts, Chinese entrepreneurs take knock-offs to comic heights. At my university in Philadelphia there was a blood feud between facing food trucks Le Anh and Real Le Anh. Things take an uglier turn when it comes to counterfeit medicines and food.

Through an imaginary leak I have uncovered further details of United’s ‘Chinatown Strategy’ to shamelessly copy Delta, eliminating the need to innovate or differentiate. The hope is that customers will accidentally purchase United tickets, only realizing the terrible mistake when too late and served cold, split nuts (on their 3-hour delayed flight).

The latest move, announced today, is a nearly identical copy of Delta’s revenue-based mileage earning in 2015.

Next is the boldest stroke yet, the rebrand as Delpa.

Delpa logo

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United Has Original Marketing (Thanks to Cosmopolitan) - Rapid Travel ChaiThe Weekly Recap – June 14, 2014 - Marshall Jackson on TravelWhiteDesertBostonwalkerThe Weekly Flyer Recent comment authors

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WhiteDesert
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WhiteDesert

“At my university in Philadelphia there was a blood feud between facing food trucks Le Anh and Real Le Anh.”

Hahaha. I remember that.

Bostonwalker
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Bostonwalker

Yes, let’s blame China! Lol…

The Weekly Flyer
Guest

I like Delta service in flight. Don’t like their policies on the ground (i.e. club, flight changes, etc). Perhaps there is a middle ground that an airline can fill?

And I like my polo shirts just fine, thank you.

JB
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JB

hope we don’t have Delt-erican next year.

hayzeus29
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hayzeus29

I don’t think highly of Delta nor am I partial to their service.

Rapid Travel Chai
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@hayzeus29 – United clearly does.