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Delta Diamond and Million Miler. Stealth award devaluation.
United 1K. Another devaluation.
Hyatt, well, you get the idea, at least they promptly sent emails to all members. Hey Delta, still waiting for that. Just posting on FlyerTalk does not constitute proper notice.
Discover. Cardmember since June. A few hundred in spend. They just sent me a nice card and a $5 Starbucks gift card. “We’re so glad to have you as a customer.”
The power of a token gesture to put a smile on a customer. Even that is beyond some travel companies.