Delta Walking Back Its Specious U.S. News Ranking #1 Claim

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Delta speciously claimed victory this week in the U.S. News & World Report Travel Rewards Program Awards despite getting the #2 spot. #1 is Alaska Airlines.

In a footnote, Delta noted its decision to compare itself only to American and United.

Delta is  walking back this claim.

Delta SkyMiles US News Walk Back

The SkyMiles News & Updates page has been changed from:

SkyMiles has been ranked Best Travel Rewards Program among US global carriers1 by U.S. News for 2017-2018.

Our best Members deserve the best. And we look forward to continuing to elevate the experience for our Members every time you fly.

1US global carrier is defined as US carriers offering intercontinental flights: American Airlines; Delta Air Lines; and United Airlines.

To:

Delta SkyMiles has been named a Best Travel Rewards Program by U.S. News for 2017-2018.

Our best Members deserve the best. And we look forward to continuing to elevate the experience for our Members every time you fly.

 The press release has been changed from:

Delta SkyMiles is the top U.S. global airline* loyalty program in U.S. News & World Report’s 2017-2018 Best Travel Rewards Programs ranking.

The annual ranking released Wednesday showed Delta rise to the first position among U.S. global airlines and No. 2 overall. Delta’s jump to the second spot from No. 9 two years ago was attributed to “its competitive redemption rates for award flights and diversity of benefits, such as using miles for hotel stays, cabin upgrades, experiences and free flights.”

….

*US global carrier is defined as US carriers offering intercontinental flights: American Airlines; Delta Air Lines; and United Airlines.

To (ungrammatically):

Delta SkyMiles was named Best Travel Rewards Programs by U.S. News for 2017-2018.

The annual ranking released Wednesday showed Delta rise to the No. 2 spot ov​erall from the No. 9 position two years ago. The jump was attributed to “its competitive redemption rates for award flights and diversity of benefits, such as using miles for hotel stays, cabin upgrades, experiences and free flights.”

Still remaining, though with no corresponding reference, is “*US global carrier is defined as US carriers offering intercontinental flights: American Airlines; Delta Air Lines; and United Airlines.”

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[…] much of it can be blown out of the water by issues with honesty. One blatant example is all but claiming a win for SkyMiles recently when Alaska in fact won the top spot. Life can be many shades of gray in […]

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[…] Not so fast Bob. While I applaud the jr-lawyer inside you, do notice the last few words from Amex. They always have a way out. Plus, Delta could still dump Diamond from the MQD exempt spending and allow the other levels to become MQD exempt and still have “A” MQD exempt program and “waiver benefit“. Delta after all has used “A” all over the place to show they won something with SkyMiles that Alaska in FACT won. […]

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[…] US News. It wasn’t. US News ranked Alaska Airlines Mileage Plan as number one. Delta has now whitewashed the claim from its website. Down the memory hole, but at least they’re no longer making the misleading (false) […]