Should Delta Be Sending emails with Subject “It’s the Final Countdown?”

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Delta just emailed me with subject “It’s the Final Countdown.”

delta-final-countdown

My heart skipped a beat. They’ve finally come clean. SkyMiles is totally gutted.

Then I saw it is about People’s Choice Awards.

delta-peoples-choice-awards

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Brian Cohen
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Brian Cohen

Companies just keep finding new ways to call attention to their marketing…

Rich
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Rich

For me it just conjured up the song by Europe, which I still have not gotten unstuck from my brain….