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Amex Delta Platinum cardholders are being targeted to spend beyond $50,000 calendar year. For hitting spend thresholds each of $25,000 and $50,000, the card awards 10,000 MQMs and 10,000 bonus miles, respectively. Amex may have noticed that some cardholders including myself stop at $50,001 and go no further.
Amex has launched a target promotion to award an extra 10,000 MQMs and 10,000 bonus miles for reaching $75,000 annual spend by December 31, 2016.
My personal card is at $39,000 for the year and am targeted. My wife’s personal and business are both around $25,000 and not targeted.
This does not show up in Amex offers. Go to the enrollment page to see if you are targeted. If eligible, must enroll by November 15, 2016.
If you are generating $50,000 spend a year on the card, you have already made the decision that the time, cost and opportunity cost of achieving that spend with this card is worthwhile. In this case going for the extra $25,000 may make sense for your situation.