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Lolex watches, Poro shirts, Chinese entrepreneurs take knock-offs to comic heights. At my university in Philadelphia there was a blood feud between facing food trucks Le Anh and Real Le Anh. Things take an uglier turn when it comes to counterfeit medicines and food.
Through an imaginary leak I have uncovered further details of United’s ‘Chinatown Strategy’ to shamelessly copy Delta, eliminating the need to innovate or differentiate. The hope is that customers will accidentally purchase United tickets, only realizing the terrible mistake when too late and served cold, split nuts (on their 3-hour delayed flight).
The latest move, announced today, is a nearly identical copy of Delta’s revenue-based mileage earning in 2015.
Next is the boldest stroke yet, the rebrand as Delpa.
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[…] marketing efforts in 2014 have been to copy Delta. In 2015 they added a stopgap copy of […]
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“At my university in Philadelphia there was a blood feud between facing food trucks Le Anh and Real Le Anh.”
Hahaha. I remember that.
Yes, let’s blame China! Lol…
I like Delta service in flight. Don’t like their policies on the ground (i.e. club, flight changes, etc). Perhaps there is a middle ground that an airline can fill?
And I like my polo shirts just fine, thank you.
hope we don’t have Delt-erican next year.
I don’t think highly of Delta nor am I partial to their service.
@hayzeus29 – United clearly does.