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Silvercar, a new car rental service borrowing ideas, and talent, from car-sharing service Zipcar has launched at Dallas/Fort Worth International Airport (DFW).
Targeting business travelers, Silvercar has one car model, Audi A4, and the app-centric system is designed to zip in and out, nevering need to interact with a person. Rates are intended to be competitive with comparable full-size rentals.
The car rental experience certainly needs massive improvement, good to see some innovation.