Travel elite status is about both internal and external benefits.
The internal are the things others don’t see. The quick telephone rebook during irregular operations.
The external are what others see and envy, which makes elite status feel good. Priority boarding and such-like.
A key component of the external is the elite status name. This will be used, judiciously or not, in speech by the traveler. It will pop up in boarding calls, and on luggage tags.
We all have our different standards for public display. I say my status in hushed tones at airport and hotel counters only when I feel it needs to be used to get the appropriate attention, such as a welcome amenity at a hotel prone to forgetting. I no longer use any luggage tags, though when I did it was only for top-tier, only current year, and only when they looked classy (meaning yes Delta, no United). Others will proudly display even a Silver.
American Airlines boxed itself into a corner with its status levels. They are confusing where Gold = everyone else’s Silver, Platinum = everyone else’s Gold, and Executive Platinum = everything else’s something distinguishing from lower levels. There are more than two types of metal on the Period Table.
With Platinum at 50k and Executive Platinum at 100k, American has now decided to fill in a 75k level, christened…Platinum Pro.
This strikes me as douchey from above and below.
To those lower on the elite ladder, Platinum Pro sounds especially pretentious. In recent years the phrase ‘Pro Tip’ has become common on the internet, almost always used in way condescending or snarky. It is so prevalent that it is now best to eschew using the word pro outside of its original context of ‘pro athlete,’ etc.
To those above, the Executive Platinum (and Concierge Key) it sounds precocious upstart, the way the CEO looks at the guy showing off that he made AVP when half the company holds the title. Pro? Ha! Not even the highest level! Be gone from my sight!
But hey, we can always just use an abbreviation…uh oh. PP doesn’t work so well and any effort to fight it will be futile, so when boarding, get ready to say it loud or not at all, “I am a PP, I have to go, let me through!”