The new Air Canada Aeroplan card in the US has a 25,000-mile sign-up bonus. For an US consumer this does not raise an eyebrow.
Canadians see few large bonuses on their cards.
Here’s one I saw at the Taste of the Danforth street festival last summer in Toronto.
Ok, it may not be that bad. The basic card earns 1 mile per $20 spend and the $99 card earns 1 mile per $15 spend. Presumably the miles are worth something? The marketing is silent on redemptions other than “Exclusive 25% discount: Use 25% fewer reward miles when you redeem for any AIR MILES flight worldwide, with no blackout periods.”
It’s part of an independent program called AIR MILES and at that point, seeing the tedious structure and ALL-CAPS title, I lost interest to research further. Such an odd marketing strategy. 1 mile per dollar is so easy to understand. Why devise 1/20x?